Answer:
The two metrics are used in the Boston Consulting Group (BCG) portfolio analysis to evaluate the various products of a firm is market share and market growth rate
Step-by-step explanation:
The Boston Consulting group's product portfolio matrix (BCG matrix) is designed to help with long-term strategic planning, to help a business consider growth opportunities by reviewing its portfolio of products to decide where to invest, to discontinue or develop products.
It uses graphical representations of a company’s products and services in an effort to help the company decide what it should keep, sell, or invest more in.
The matrix plots a company’s offerings in a four-square matrix, with the y-axis representing the rate of market growth and the x-axis representing market share.