Question

Lyndon went to a Web site that sells barbeque grills and read reviews of several different models. He has requested more information about a Weber grill that appeared to meet his needs, but he is not yet willing to give up his search to find the perfect grill. As far as Weber is concerned, Lyndon is in the

Answer 1

interest stage of AIDA

Step-by-step explanation:

AIDA is a marketing concept which stands for awareness, interest, desire and action.

1. Awareness is stage in which gets familiar with any product by its brand name, feature and functionality.
2. Interest is stage in which buyer forms positive image about product. He thinks that it may serve the need.
3. Desire is stage in which on wants to buy the product
4. Action is the stage in which finally product is bought.

Since Lyndon has read on website of barbecue selling she has passed the awareness stage.

Next, she is not able to find any product which she thinks will buy hence she is in interest stage.