OPTIONS:
a. feelings of regret b. cognitive dissonance c. external attribution d. dissatisfaction
Answer:
b. cognitive dissonance
Step-by-step explanation:
Cognitive dissonance refers to the feeling of discomfort that is caused when there are opposing or conflicting views or beliefs in an individual's mind. When an individual gets a new information that doesn't seem to align or be in congruence with what the individual already believes, the individual becomes uncomfortable as they strive to seek consonance in their thoughts.
Cognitive dissonance also plays out as a post purchase behavior in most customers especially after they have newly made a purchase. When an individual gets a contradictory information regarding the product they have purchased, they tend to feel uncomfortable as they might feel they might have made a purchase that doesn't align with what they believe initially about such purchase.
Cognitive dissonance is what Joe probably seeks to help clients deal with by sending them latest government crash-safety rankings a couple of weeks after they buy a new car from him. This would help in eliminating opposing views that customers might be exposed to regarding the car they purchase, and hence, establish consonance in the mind of the customers.