Question

Sweets Galore, the manufacturer of Rainbow brand lollipops, decided to expand into manufacturing liqueur-filled chocolate truffles. Its buying process for the chocolates, liqueurs, and molds was extensive, and included setting product specifications and evaluating sources of supply. This is an example of a ________.

Answer 1

new-task buy

Step-by-step explanation:

In general, there are three distinct types or kinds of "buying situations" including straight rebuy, new task, and modified rebuy. However, different customers may face difficulty in given situations.

New-task buy: The term "new-task buy" is determined as one of the different buy or purchase decisions that haven't been done formerly by any of the businesses just because they find any requirement for buying a new task or product. Rather, it has been done by any organization when they find or recognize any need in the given organization.

In the question above, the given statement is an example of "new-task buy".