Answer: Planning for contingencies.
Step-by-step explanation:
Planning for contingencies is defined as the plan which is made for company event that may or may not take place in future.It helps organization for any situation in efficient manner without failing. If actual plan fails, then this is used as alternative action.
According to the question, example depicts about planning of contingencies. As Jim is involved making decision for marketing department , he is also involving alternative plan which does not have certain prediction of occurring in future .