Answer:
The correct answer is letter "B": Licensing.
Step-by-step explanation:
Licensing is a business strategy in which a licensee buys the proprietary copyrights and trademarks of a licensor to have access to part of the brand name in return of a fee called royalty. In a license agreement the area where it will be valid, the period during which the contract will be valid, and the exclusivity of the contract are defined.
Licensing is widely used in merchandising just like in the example.