Solution and Explanation:
The following is used to calcuate and analyze the ranks in the order of profitability on the basis of current data
Banfield Corporation
the Product details VP YI WX
Unit Selling price 248.04 230.66 505.44
Unit Variable cost 190.71 172.14 388.80
Unit Contribution
Margin 57.33 58.52 116.64
Centilitres of
Compound W per unit 3.90 3.80 8.10
Contribution Margin
per Centilitre of W= 14.70 15.40 14.40
Ranking Most profitable
to least profitable II I II
Thus, as per the above calculation, the Rank is YI, VP, WX