Answer:
primary boycott
Step-by-step explanation:
Primary boycott is said to occur when a company's labour union hinders the production, purchase, distribution and usage of the company's goods and services. Primary boycott is used as a means of settling Industrial disputes because it forces the management to negotiate with the workers. Primary boycott involves efforts directed at those that are generally involved.
From this question, the union asked the employees to stop production or distribution, and the general public to stop purchase or usage of the company’s products. This is an example of primary boycott.