Question

business analysis stage of the new product development process, GoPro considers the likelihood of ________, especially when introducing new, less expensive products like Hero Session that may hurt existing product

Answer 1

Building a business case for the new product

Explanation:

The stage where new a business case can be effectively developed is during the product analysis of the new product development phase.

This phase considers all the external factors for example the cost of production, market penetration and consumer satisfaction.

GoPro will most probably analyse the profitability and sustainability of the product in the market to make a decision regarding it.