Answer:
The type I error in this scenario is accepting the alternate hypothesis though it is false
Explanation:
H0: The sporting goods store claims that at 70% of its customers do not shop at any other sporting goods store.
Ha: The sporting goods store claims that at least 70% of its customers shop at other sporting goods store.
A type I error is made when the null hypothesis is rejected though it is true.
A type I error in this scenario is rejecting the sporting goods store's claim which is contained in the null hypothesis and accepting the alternate hypothesis.