During the first phase of a product life cycle, introduction, it is common that:
A.Sales are low and expenses are high
Step-by-step explanation:
The first phase of a product's life cycle in the market is very crucial as it is here that the product gets to meet the public eye and form an impression on them.
The successful products are the ones that get to higher levels of sale by the end of this and start turning profits which is not the case in the beginning at all.
In the beginning the expenses mounted are high and the sale is low and the first phase ends when the products start turning profits.