Answer:
Targeting.
Step-by-step explanation:
STP marketing stands for segmentation, targeting and positioning. The STP of a company is how it decides to compete in a market, and is tailored to a business's unique situation.
Chevrolet has decided to focus on emergent consumers in the automobile market, which includes those individuals who are graduating from college and either heading off to college or the workforce.
Chevrolet is engaging in the targeting aspect of STP.