Question

Gypsy just bought a gift and jewelry store on Main Street. She knows from the previous owner that almost 60 percent of her sales take place during the Christmas holiday season, with the other 40 percent of sales evenly distributed over the rest of the year. Gypsy will probably use a __________ advertising schedule.

Answer 1

Pulsing advertising schedule

Step-by-step explanation:

In this question, we are keen to know the kind of schedule to be used by a business owner who knows that her goods sell best at a particular time of the year where she makes her major sales.

The term pulsing schedule refers to a schedule in which the advertising limit for a business is raised to the maximum at a particular point in time. This is because she simply makes most of her money then. What we can say is that it is the seasonality of the business that is making matters like this arise.

What she does is that she doesn’t want to go off grid by stopping advertising completely. What happens is then that she limits her adverts off season and when it comes to the time of the year when she is expected to make most of her sales, she makes the adverts maximum here.

Answer 2

Answer: Pulsing advertising schedule.

Step-by-step explanation:

The pulsing advertising schedule would be the best advertising option to promote a business that enjoys seasonal sales. Pulsing advertising involves a business doing regular low level adverts all year round and then making adverts more intensive when the sales is expected to be very high.