Question

Company A describes its cars' reliability, mileage, and durability. Company B's ads show people having a good time driving around in their cars. A's ads focus on ________-route processing, whereas B's ads focus on ________-route processing.

Answer 1

central;peripheral

Step-by-step explanation:

Central route of persuasion refers to a persuasion that relied on the content of the message.

Peripheral route of persuasion refers to a persuasion that relied on other things beside the content of the message (such as manipulating emotions, or presentation style).

Pay attention to the descriptions that each company give:

Company A ads describes its cars as reliability, mileage, and durability. All of these are desired characteristics that people actually want from a car. This is why we can conclude They want consumers to focus on the content of their message.

Company B's Ads show people having a good time driving around in their cars. We can conclude that they want to rely on manipulating the audience's emotion into thinking that they might have a good time too when driving the car.