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_____ are more important in situations where the sales cycle is long and sales are few because what a salesperson does can be observed more frequently than sales.

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Answer:

Activity quotas

Step-by-step explanation:

An activity quota is a minimum level of sales-oriented actions that must be met by a salesperson during a given time period. An activity quota may require a salesperson to make a certain number of outbound calls, send a certain number of emails to potential clients, or submit a certain number of statements of work. An activity quota measures a single task that a salesperson completes to help generate sales; it doesn’t measure actual sales volume or output.

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