Answer:
A. using exclusive keywords such as "leather jacket" in an image
Step-by-step explanation:
A. is the correct answer. This is because generic keywords are hard to be ranked for, as they are general for all. And using exclusive keywords like "while winter jacket" will do but if we use even better keywords like the leather jacket with image will work even better, as Google prefers the images, and as an example an infographic over an article. And it prefers a video over an image, and so forth. And never ever link to phishing websites, the Search engine will ban you.