Question

You hire an experienced pet industry executive to consult with you both throughout the process. In your first meeting, she presents you with an initial market analysis and trend report.

The first decision you need to make is what type of retail format you think will be best for your new venture.

- Superstore (general merchandise discount store)
- Specialty store

- Category killer

Answer 1

Specialty store.

Step-by-step explanation:

Since it's your new business and you surely don't want to incur huge investment at this stage. So choosing for the other stores such as superstore or category killer will be costly and moreover, they will be irrelevant for your business. Because why would you need to open a general store when your business is related to pet industry?