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Double Click, Inc. has a number of strategic business units. Their hand-held computer unit has a large market share in this rapidly growing industry. Their hand-held computer business would be classified
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Double Click, Inc. has a number of strategic business units. Their hand-held computer unit has a large market share in this rapidly growing industry. Their hand-held computer business would be classified as:

User Chet Haase
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1 Answer

6 votes

Answer:

Star

Step-by-step explanation:

Because according to the Boston Consulting Group matrix, the business unit which has greater market share growth and has captured a fair share of the market is known as Star. Because the hand-held computer has a greater market share and higher growth potential, it best represents Star Business unit.

User XMythicx
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