Answer: The correct answer is "Escalation of commitment".
Explanation: Escalation of commitment describes the willingness to invest additional time and resources to achieve a successful outcome as a result of having already invested considerable time and resources on it.
ESCALATION OF THE COMMITMENT: It is the Tendency to show increasingly high levels of commitment regarding a decision, as time passes and investments are made in the decision, even after significant evidence arises that the original decision was incorrect.