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An entrepreneur is considering starting a new business to produce and sell gourmet cookie dough. The entrepreneur estimates that average total costs per pack of dough would be $7, of which variable costs per pack would be $5. An incumbent bakery in the neighborhood sells cookie dough for $10 per pack. The entrepreneur estimates that this bakery spends $8 in total costs on each pack of dough, $7 of which is variable costs. Should the entrepreneur start the new business?

User Jyoti
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2 Answers

4 votes

Final answer:

Considering the entrepreneur's average total cost of $7 and variable costs of $5 per pack, alongside the competitor's selling price of $10 per pack, it is likely that the new business could cover its variable costs and contribute to fixed costs if able to sell at a similar price. Deciding to start the business should factor in not just these cost considerations but also market demand and potential barriers to entry.

Step-by-step explanation:

The decision of whether the entrepreneur should start a gourmet cookie dough business should be based on comparison of costs and potential revenues. The estimated average total costs for the entrepreneur's product are $7 per pack, with variable costs being $5. If the local competitor sells similar cookie dough for $10 per pack with total costs of $8 (variable costs of $7), the entrepreneur could potentially enter the market successfully, assuming they can sell at a similar price or higher.

Based on the provided reference information, it seems beneficial to start a business if the price of your product is above the average variable cost. Since the entrepreneur's average variable cost is $5 and the competitor's price is $10, it is likely that the entrepreneur can cover their variable costs and part of the fixed costs, thereby minimizing losses as compared to not starting the business at all.

It's critical to remember that this analysis is based on the costs and pricing data provided; the decision should also consider other factors such as market demand, competition, startup costs, and potential market entry barriers.

User Euro Micelli
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Answer:

The entrepreneur should start the new business.

Step-by-step explanation:

The reason is that the total cost of the competitor is at $8 which includes $7 variable cost per unit and $1 fixed cost. Whereas on the other hand, the total cost $6 of the new business is composed $5 and $1 assumed fixed cost because the only cost we are provided is variable cost. This shows that the company has a competitve advantage of $1 in controlling the cost of the product. So the company must start the new business as the new business has better chances to attract customers and form relations with new customers depending upon the price differences which the competitor is unable to do so.

User Michael Stramel
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