Question

The graphical representation that summarizes the steps a consumer takes in making the decision to buy your product and become a customer is called _____.

Answer 1

The correct answer is letter "B": a conversion funnel.

Step-by-step explanation:

The conversion funnel is a model that classifies and organizes the different stages consumers go through since they identify a need related to a certain product until they become clients of the brand offering that good or service. Companies should design their funnels properly so it can help them understand possible failures. In such a case, firms gain the ability to optimize their conversion ratio.

Answer 2

These are the options for the question:

a. a word cloud

b. a conversion funnel

c. a scatter diagram

d. a pivot chart

And this is the correct answer:

b. a conversation funnel

Step-by-step explanation:

A conversion channel is a graph in the form of a upside-down pyramid that shows the sequential steps that a customer takes, from the moment he becomes aware of the product, to the moment he decides to complete the purchase.

This graphical representation tries to summarize the rational decisions that lead a customer to make a purchase, and helps the firm adjust its marketing strategy in order to become more effective at selling its products.