Answer:
The selling price must be $1.56 per pen
Step-by-step explanation:
The number of units must be sold to meet the target profit figure are calculated by using following formula:
The number of units must be sold = (Total fixed cost + Targeted profit) / Contribution margin per unit.
Assuming that the demand is met, the number of units must be sold will be 31,500 pens. Total fixed costs are $22,000. Targeted profit is $14,750
Contribution margin per unit = (Total fixed cost + Targeted profit)/The number of units must be sold = ($22,000 + $14,750)/31,500 = $1.17
Contribution margin per pen = Selling price per pen - Variable costs per pen
Selling price per pen = Contribution margin per pen + Variable costs per pen = $1.17 + $0.39 = $1.56