Question

Supertech Inc is a large firm that manufactures gadgets and mobile phones. The company sells a line of inexpensive mobile phones exclusively targeted at youth and teenagers in Selenasia. Which of the following strategies is illustrated in the scenario?

A) Differentiation strategy
B) Focus strategy
C) Restraint of trade strategy
D) Anti-competitive strategy
E) Divesting strategy

Answer 1

B) Focus strategy

Step-by-step explanation:

Based on the information provided within the question it can be said that the strategy that is being illustrated is called a focus strategy. This term refers to a marketing strategy where a company or business focuses on using it's current resources in order to enter into a narrow market. Which Supertech Inc. does by focusing it's resources on targeting specifically the youth and teenagers in Selenasia.