Answer:
Lack of innovation
Step-by-step explanation:
Lack of innovation doesn't tell about the lower demand of product because this is analyzed by market analysis, competitor analysis and Pestle factors. So the innovative product might fail in the existing market because the purchasing power of the most of customers is not feasible to target for the product sales generation.
However, market analysis tells about the customer, supply chain implications, distributors, etc. which presents a wider glance of the atmosphere in which the product would be introduced.
Furthermore, the free enterprise tells about the legislation is not limiting or obstacle for the use of product in the society.