Question

Based upon the Boston Consulting Group's Growth-Share Matrix ... a company's products that are experiencing a low market growth rate, and yet have a high market share (examples: Nabisco Oreo cookies and Procter & Gamble's Bounty paper towels)... are considered to be:__________

Answer 1

Cash Cow (high market share and low market growth).

Step-by-step explanation:

BCG matric highlights products/SBUs(strategic business units) on the basis of their market share and market growth.

Four categories are classified on this basis:

1. cash cows (high market share and low market growth)

2. question marks (low market share and high market growth).

3. dogs (low market share and low market growth)

4. star (high market share and high market growth)

The examples mentioned indicates that nabisco Oreo cookies are cash cows similarly coke is a cash cow product.

cash cow products generates enough cash flows to milk other products in the portfolio.