Answer:
The sources of the information are focus groups, surveys of retail stores loyalty programs, and interviews.
The information was collected from stakeholders, retail store chains, the airline industry as well as marketing customers and groups.
Step-by-step explanation:
Jim and his team collected vital information from different people and organizations. The sources of the information are focus groups, surveys of retail stores loyalty programs, and interviews. The information was collected from stakeholders, retail store chains, the airline industry as well as marketing customers and groups.