Scenario 7-5) Solutions Group managers suggest that clients consider doing a resonance test when designing advertising, because this will help understand target consumers regarding their
a.recognition of the brand.
b.potential purchase of the brand.
c.emotional connection to the brand.
d.attitude changes about the brand
Answer:
Option C is correct
Step-by-step explanation:
This is used for measuring product experience of consumers on a particular brand. It tests products concept for emotional and functional design attributes such as consumer needs, believability(trust) and differentiation in level of product experience by customers.