Question

In the context of business markets, _____ represents the fact that business buyers tend to be larger in size but fewer in number, and this can greatly impact a salesperson's selling plans and performance.

Answer 1

concentrated demand

Step-by-step explanation:

Business to business (B2B) salespeople have a very different job than regular salespeople, since every client matters and every client is VIP. B2B buyers know exactly what they want, and they will demand the best possible product at the least possible cost, specially if they are large corporations. The advantage of B2B sales is that one big sale can make a huge difference to your company and yourself. For example, companies that supply auto parts generally have only a few clients, since there are less than 10 car manufacturers in the US, but any sale involves millions of units.