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A contractual arrangement under which the franchisor grants the franchisee the right to sell certain products, to perform specific services, or to use certain trademarks or trade names, usually within a designated geographic area.Companies record as _operating_ expenses annual payments made under a franchise agreement in the period in which they are incurre

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The Franchiser under the franchise contract allows the franchisee to sell products and services under its business name.

Step-by-step explanation:

  • A franchise can be defined as a type of contractual arrangement or license that a party (Franchisee) acquires which allows the franchisee to have access to the proprietor's knowledge, process, and trademarks.
  • whenever a business house intends to expand its geographical reach by incurring less expense it creates a franchise for its product and services
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