The Franchiser under the franchise contract allows the franchisee to sell products and services under its business name.
Step-by-step explanation:
- A franchise can be defined as a type of contractual arrangement or license that a party (Franchisee) acquires which allows the franchisee to have access to the proprietor's knowledge, process, and trademarks.
- whenever a business house intends to expand its geographical reach by incurring less expense it creates a franchise for its product and services