Answer:
The CRM is a system that allows companies to have a database on customers that belong to the target market of the company, having a group of customers that are usual allows a database to be obtained and that with the CRM system customers can be contac them to know the degree of satisfaction and to offer new products of the company, which makes the marketing process of new products more useful and effective because thanks to the CRM system you can associate what are the references of a customer according to the products.