Question

Roomz, a mid-range hotel, used to provide only food and accommodation facilities. It soon realized that most of its customers are foreign tourists who constantly ask for directions and advice on places to visit. The hotel then decided to start a travel desk which would help tourists select and visit places of historical and cultural significance. This is an example of a(n) _____ strategy.

Answer 1

This is an example of an emergent strategy

Step-by-step explanation:

An emergent strategy is an unplanned strategy it is the strategy that actually happens as a result of changes in the external environment of the business and it shows the responds to such changes. Although it is unintended, adopting an emergent strategy helps a business adapt more flexibly to the practicalities of changing market conditions.

Therefore the type of strategy adopted is an emergent strategy