Answer: Demographic information
Demographic information is important to the survival of a business as it could determine the type of product and services that will be of value within a population
Step-by-step explanation:
Demographic information entails studying a population based on factors like sex, age, race, income, level of education, location, etc. This information helps one to better have certain background facts and information about a particular population under study.
Demographic information is useful in politics, business and research. It helps government to understand and plan for the demand of population growth as well as the demand of each segment in their population.