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What is the term for customers who have a high level of authority in their ability to approve purchases others make due to their high position in the hierarchy?
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What is the term for customers who have a high level of authority in their ability to approve purchases others make due to their high position in the hierarchy?

User Xtrinch
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Answer: The term for those customers is DECISION MAKERS

Explanation: Decision makers exist in the every society. They are customers whose high authority influences the buying and purchasing decisions of other customers. These customers are mainly high networth individuals in the society.

User Chmac
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