Question

A property title search firm is contemplating using online software to increase its search productivity. Currently an average of 40 minutes is needed to do a title search. The researcher cost is $2 per minute. Clients are charged a fee of $400. Company A’s software would reduce the average search time by 10 minutes, at a cost of $3.50 per search. Company B’s software would reduce the average search time by 12 minutes at a cost of $3.60 per search. What option would have highest productivity in terms of revenue per dollar per input?

Answer 1

Step-by-step explanation:

Productivity per unput dollar=Fees charged from clients/total cost to firm

There are 3 options:

1. Using current software:

Av time=40 min

Researcher's cost=$2 a min

Total cost=40*2=80

Productivity per dollar input=Fees charged from clients/total cost to firm= 400/80=$5

2.

Using company A's software

Av time=30min

Cost of reducing av time=$3.5

Researcher's cost=$2

Total =30*2+3.5=63.50

Productivity per dollar input=400/63.5=6.3

3.

Using company B's software

Av time = 28 min

Cost of reducing av time=$3.6

Researcher's cost=$2

Total cost=28*2+3.6=59.6

Productivity per dollar input=400/59.6=$6.71

Answer - Using company B's software