Question

Rachel has just finished the business plan for a franchise that she expects to have international appeal. She is concerned about protecting the trade name of the business. Which of the listed answers provides her an avenue for registering a trade name internationally?

a. The Anti-Counterfeiting Trade Agreement
b. The Madrid Protocol
c. The Berne Convention
d. The TRIPS Agreement

Answer 1

b. The Madrid Protocol

Step-by-step explanation:

Based on the information provided within the question it can be said that the best option she has for registering a trade name internationally would be the Madrid Protocol. This term refers to an international system used in order to obtain trade mark protection for a large amount of countries or regions under a single application. Which is exactly what Rachel is trying to accomplish for her international franchise.