Answer:
determining the advertising budget
Step-by-step explanation:
An advertising budget refers to the estimate of the advertising spending of a corporation over a specified period of time frame. More crucially, it is the cash a firm is capable of setting aside to achieve its advertising goals. In developing a marketing budget, a corporation should evaluate the importance of investing a dollar in ads against such a currency's value as known revenues.
The advertising budget is a part of the general revenue or market presence of a business that can be seen as the investment in the development of a product. The greatest marketing outlays — and initiatives — concentrate on the desires of consumers and solve their issues, not corporate problems like overstock cuts.