Answer:
Environmental forces.
Step-by-step explanation:
Environmental forces refer to the entire macroenvironment in which the company is inserted, so they are forces that the organization cannot control, so in order to survive in the market, the company must adapt and monitor environmental forces.
The political, legislative, economic, social, competitive and technological forces, which are the forces that make up the company's macroenvironment, are extremely changeable, so the importance of being constantly monitored, as they may include relevant challenges for the company, such as entry new competitors in the market, legislative and other changes.
But they can also set great growth opportunities, and improve decision-making based on available information from environmental forces.