Question

When Ronald complained to his bank about the unprofessional behavior of one teller, the branch manager added a code into his accounts alerting all tellers that Ronald was a valued customer and to provide whatever service he requests. The branch management included Ronald in its __________ segmentation.

a. geodemographic
b. geographic
c. loyalty
d. psychographic
e. benefit.

Answer 1

The correct answer is C. loyalty.

Step-by-step explanation:

The segmentation on basis of customer loyalty is done on following grounds

• The most valuable market, channel, product and customer segments

• Key decision makers and influencers

• Critical needs and wants for each segment

• Future needs

• Measures of customer satisfaction and loyalty

• Brand and competitive equity benchmarking

• Value proposition alternatives for each segment

• A trade-off analysis for features vs. price