Question

Lisa surveyed a sample group of people. Based on her survey, Lisa suggested to her company that they develop a customizable travel application for mobile devices. The application will help users to track their favorite baseball team as they play across the nation and to book game tickets and hotels in that area. Which stage of the consumer buying process has Lisa targeted here?

A. choice and purchase
B. search for information
C. purchase evaluation
D. need recognition
E. ad analysis

Answer 1

Search for information

Step-by-step explanation:

By definition

Search for information: At the second stage, consumers try to recollect information they already know, such as the name of the best restaurant they have been to, or they search for information from various sources, such as friends, ads in newspapers, the Internet, etc. At this stage, advertising directly influences a consumer’s buying process by providing the needed information and ensuring they have brand recall about products they know will be a good fit for them.

Answer 2

To me i think that the answer is e) ad analysis

Step-by-step explanation:

she was going around and survey a sample group of people. Then she suggested to her company about they develop a customizable travel application.