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Jennette handles customer complaints at a small stationary company, and noticed that customers tended to complain about just a few products. Jennette e-mailed her manager a proposal requesting customer support software to help them track the issues, and they got a free trial of the software. After a few months, the system did not seem to be saving her time, and her manager said this would be too expensive. Jennette decided to abandon the software, and use a spreadsheet to track customer complaints instead. By finding a new solution, Jennette demonstrated:_________

a. cognitive dissonance
b. product innovation
c. extrinsic motivation
d. productive forgetting

1 Answer

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It Product innovation (B). Product innovation is the creation and subsequent introduction of a good or service that is either new or an improved version of previous goods or services
User Shankshera
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