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When Macy's promotes and sells different apparel based on the location of its retail stores, it is an example of _____ segmentation.

a. strategic
b. geographic
c. psychographic
d. product

1 Answer

9 votes

Answer:

B.) Geographic

Step-by-step explanation:

A.) is incorrect because strategic segmentation is not one of the types of market segmentation. The four main types of market segmentation are demographic, psychographic, behavioral, and geographic segmentation.

B.) is correct because geographic segmentation assumes that people living in different areas have different wants and needs. Thus, this marketing strategy involves altering the sale or promotion of certain items depending on the location of the store.

C.) is incorrect because psychographic segmentation aims to recognize the psychological characteristics of customers in order to explain or predict their behaviors. These characteristics may include customer values, morals, religion, motivations, priorities, etc.

D.) is incorrect because product segmentation is not one of the types of market segmentation.

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