Question

RHC Pharmaceuticals Inc., Lawrence Pharma Inc., and Quincy Pharma Inc. are three rival firms who have set up an alliance to conduct research and find a cure for cancer. They have made almost equal contributions to the research, and they also share their expertise with one another. However, the three firms will continue to behave as competitors in markets for other drugs and vaccines. What is this arrangement best referred to as

Answer 1

Coopetition

Step-by-step explanation:

The three firms in the question above worked together to conduct research and find a cure for cancer, and they are close competitors, this is a good explanation of how coopetition works. In coopetition, Rivals companies competing in the market for a similar customer because they deliver related products would come together to form an alliance, in a bid to achieve a common goal after which it is competition as usual. In coopetition, competitors form alliances for mutual gain.