Question

Luke has finished his marketing analysis of the inputs to his company surrounding its ice cream birthday cakes. He now is deeply working on the marketing outputs for the cakes. What is the next marketing step for Luke to take

Answer 1

Luke's next step after analyzing inputs for ice cream birthday cakes is to implement his marketing strategy by developing the marketing mix and creating a detailed plan with budget, promotions, and distribution strategies. He should also set metrics for evaluating the success of these efforts.

Step-by-step explanation:

After Luke has completed his marketing analysis of the inputs for his company's ice cream birthday cakes, the next step in the marketing process would be to focus on the implementation of the marketing strategy. This involves putting the strategy into action by developing the marketing mix, which consists of product, price, promotion, and place (distribution) strategies. It is important for Luke to carefully plan and coordinate these elements to effectively reach the target market and fulfill the objectives identified during the marketing analysis.

Luke may also need to prepare a detailed marketing plan, establish a budget, and plan the logistics of how the product will be promoted and distributed. Additionally, it would be beneficial to set up metrics for evaluating the success of the marketing outputs, such as analyzing sales data, customer feedback, and overall market response. This continuous cycle of planning, implementation, and evaluation will help ensure that the marketing efforts are aligned with the business goals and are adapting to the evolving market conditions.

Answer 2

Define key messages that communicate the birthday cake benefits to the birthday market

Step-by-step explanation:

Market Analysis

This is simply refered to as a method used in examining demand for and supply of a property type e g birthday cake and the geographic market area for that property type will be sold to.

What to include in your market analysis

1. Industry Description and outlook

2. Information about your target market

-3. Distinguishing characteristics

4. Size of the primary target market

5. Competitive analysis etc.

The Strategic Communication Process

.These are said to be steps involve significant analysis, data collection and decision making. They includes;

Step 1: Analyze the situation

Step 2: Define the objectives

Step 3: Conduct audience research

Step 4: Determine key messages

Determine key messages

In this step, there is the use of the information and data collected from the previous steps to create an effective message targeted towards the target group.