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Laughlin wants to join a new health club. His roommate belongs to a club that Laughlin heard about on the radio. He decides to use his roommate's free guest passes to try out the club to see if it meets his needs. What stage of the consumer adoption process does this represent?

a. adoption
b. awareness
c. trial
d. comparison
e. interest

User Goroncy
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1 Answer

4 votes

Answer:

Option c: Trial

Step-by-step explanation:

Adoption Process

This is simply refered to as the stages that an individual consumer has to passed through before making a decision to try (or not to try), to continue using (or discontinue using) a new product. There are several stages of adoption process of product and services of which therr is the trial stage.

Product Trail

In this stage of product adoption, it covers the product or service used on a once a while basis, trying out the actual product gives the consumer the idea of the product and its benefits, the trial is simply defined as the whole product acceptance and rejection that has absolute dependence on the trail phase.

Factors influencing consumer adoption process includes willingness of the consumer/customer to try new products and switch to the new brands, new product or innovation, personal reasons etc.

User Ritu Gupta
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