Question

Select any local/international brand of your choice

• Assess the advertisements of brand to identify the following:
o What factors of perception the brand Is implying to break clutter and gain attention?
o What type of learning theory is the brand using and how is it promoting memory retrieval with respect to the brand?
o How is the brand motivating the customer? (use theories to strengthen your answer)
o Describe the brands personality using the brand personality theory.
o Describe the message appeal being used in the advertisement and how?

Answer 1

Following are the response to these questions:

Step-by-step explanation:

Coca-Cola is my international brand this business leverages media and internet marketing, using TV and other social media platforms. The company uses cognitive and emotional learning theory to draw attention and promote memory restoration from branding.

The company's products ads are full of sadness to encourage customers to acquire their goods. Coca-Cola uses theory to establish its brand accurately that resonates with the correct customer. It aims to generate a positive emotional response in this context from a targeted consumer demographic. Its company's newest appeal message for the advertisement is 'Taste the feeling' and it causes people to feel like continuing to use Coca-Cola drinks.