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Segway focuses on the personal people-mover market of individuals who need to move longer distances with ease. Its stand-up scooter is used in two narrow markets: tourist tours and warehouse employee movement. What type of marketing strategy should this company use

User Tariwan
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1 Answer

4 votes

Answer:

The correct answer is "Differentiated marketing".

Step-by-step explanation:

  • A marketing approach involving the promotion of a manufacturer portfolio which transfers from one sector of the economy would be known as Differentiated marketing.
  • That alone contributes to better awareness, to a greater audience, towards consumer requirements including more revenues.

Thus the above is the correct answer.

User Ffriend
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