Question

Segway focuses on the personal people-mover market of individuals who need to move longer distances with ease. Its stand-up scooter is used in two narrow markets: tourist tours and warehouse employee movement. What type of marketing strategy should this company use

Answer 1

The correct answer is "Differentiated marketing".

Step-by-step explanation:

• A marketing approach involving the promotion of a manufacturer portfolio which transfers from one sector of the economy would be known as Differentiated marketing.
• That alone contributes to better awareness, to a greater audience, towards consumer requirements including more revenues.

Thus the above is the correct answer.