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After considering the Burberry story, identify which business-level strategy the company is attempting to pursue?

a. Focused Differentiation
b. Focused Low Cost
c. Broad Low Cost
d. Integrated Differentiation and Low Cost

User Rajashree
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Answer:

The answer is "Option a".

Step-by-step explanation:

The concentrated product differentiation wants to deliver unique characteristics which satisfy the business requirements of a specific market. Many companies who adopt a focused product differentiation focus exclusively on a certain distribution platform, also including selling upon on the Internet alone.

By studying that tale of Burberry, the company is trying it develop a strategy of places in the world. The strategy of places in the world involves the arise from different of products to a limited group of customers for premium objects usually.

User Mahdi Majidzadeh
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