The correct answer to this open question is the following.
Unfortunately, you forgot to include the article by Thompson. Without the article, we do not know what is ist content. Just you.
However, trying to help you with some good ideas, we can share the following based on general terms.
Cyberbullying is gaining popularity online because bullies recognize the benefits of doing it that way rather than in person. It gives them the anonymity that hides behind a social media user's name and this can be considered cowardice.
It is important that teachers and parents continue to monitor this issue of cyberbullying so they can identify and punish the students that like to use this misconduct.
Organizing an awareness campaign against cyberbullying could accomplish many positive things.
Indeed, cyberbullying affects students in many ways, not only physically or emotionally but academically too.
The consequences are diverse but the impact is similar.
Let's see physical intimidation first.
Bullying can harm other students. It can be light damage or serious harm, depending on the aggression. Whatever the kind of bullying action -hitting, pushing, tripping- it causes serious trauma to the victim.
Emotionally, victims of bullying feel the consequences in that bullying destroys their confidence. Victims of bullying feel impotence because they can defend themselves or answer the aggression back. This creates many bad emotions that affect students emotionally and mentally.
So yes. A campaign to stop cyberbullying is a great idea.