Answer: D. customers have heterogeneous demands which are expected to be met in a cost-effective way.
Step-by-step explanation:
The options are:
A. most customers are likely to agree on a single product configuration.
B. customers prefer to upgrade their products by replacing their entire system.
C. customers are willing to pay a premium price for extreme customization and personalization.
D. customers have heterogeneous demands which are expected to be met in a cost-effective way.
Modular production system refers to a production system whereby the workers set their own standards and then work together for production purpose.
Based on the scenario given, a modular system would offer greater value to ErgoWorld when the customers have heterogeneous demands that are expected to be met in a cost-effective way.